ITC Project


The purpose of the ITC Project in Mexico is to monitor the reactions and support for tobacco control policies in a middle-income North American country. Seven survey waves have been conducted among a cohort of approximately 1,000-2,000 adults smokers. Mexico signed the FCTC on August 12, 2003, and ratified the treaty on May 28, 2004.
Starting in November 2018, the ITC VMX Project will survey current cigarette and e-cigarette users recruited from online consumer panels. Surveys will take place every four months over the course of two years. Approximately 1,000 smokers and 500 e-cigarette users (mostly dual users) will participate in each wave, and those lost to follow up will be replenished so that 1,500 participants are surveyed at each wave.

Survey Overview

Survey Mode: Face-to-Face Survey

Wave Survey Dates Survey Sample
MX1 September 10 to November 17, 2006 1,079 Smokers
MX2 October 1 to December 1, 2007 1,043 Smokers and Quitters
MX3 November 4 to December 15, 2008 2,008 Smokers and Quitters
MX4 January 15 to February 26, 2010 2,127 Smokers and Quitters
MX5 April 15 to May 31, 2011 2,133 Smokers and Quitters
MX6 October 18 to December 3, 2012 2,129 Smokers and Quitters
MX7 November 7, 2014 to March 24, 2015 944 Smokers and Quitters


Survey Mode: Web Survey
Wave Survey Dates Survey Sample
VMX1 November 2018 1,000 Smokers and 500 E-cigarette users*
VMX2 March 2019 1,000 Smokers and 500 E-cigarette users*
VMX3 Anticipated July 2019 1,000 Smokers and 500 E-cigarette users*
* Target sample size
Mexico Timeline.jpg
Click on image for downloadable PDF

Mexico Contact Information

Partner Institutions

Anne Quah, Research Scientist

James Thrasher, Principal Investigator

Tonatiuh Barrientos Gutierrez,
Co-Principal Investigator (Wave 7)