The International Tobacco Control Policy Evaluation Project (the ITC Project) is the first-ever international cohort study of tobacco use. Its overall objective is to measure the psychosocial and behavioural impact of key national level policies of the WHO Framework Convention on Tobacco Control (FCTC).

ITC Surveys are designed to address critical issues in global tobacco control such as:

"Are pictorial warnings more effective than text-only warnings?"

"Do restrictions on advertising lead to sufficient reductions in exposure to industry marketing or must there be a total ban?"

"Will smoke-free laws also encourage cessation?"

"Do discount brands and cheaper sources lower the effectiveness of tobacco taxes?"

"How does effectiveness of tobacco control policies vary by income level-within countries and across countries?"

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