ITC Project


In 2002, ITC launched surveys in Australia, Canada, the United Kingdom, and the United States, referred to as the Four Country (4C) Wave 1 Survey. Canada was chosen as part of the original four ITC countries because it is a world leader in tobacco control policies, having been the first country to introduce graphic warning labels on cigarette packages in 2000. The Framework Convention on Tobacco Control (FCTC) was signed on July 15, 2003, and later ratified on November 26, 2004.

In 2016, the ITC Project received funding to evaluate policies that regulate vaporized nicotine products (VNPs), including electronic cigarettes (e-cigarettes), at the population level by examining use and the evolution of the VNP marketplace in Australia, Canada, the United States, and England, referred to as the ITC Four Country Smoking and Vaping Survey (4CV). More information about the tobacco and e-cigarette study is available at:

In 2018, the ITC Project officially launched the ITC Japan-Canada Heated Tobacco Products (JCH) Project. Fieldwork consisted of both a survey and a urine collection component in the two countries. The purpose of the study is to examine consumer use and toxicant exposures from new heated tobacco products (HTPs) that have recently been introduced into the marketplace in the Japan, Canada, as well as a number of other countries. Specifically, the study examined iQOS in Canada and Japan, and Ploom Tech and glo in Japan only, and compared these products against combustible cigarettes and vaping devices.



Survey Overview

Survey Mode: Random Digit Dialed Telephone Survey and Web Survey
Wave Survey Dates Survey Sample
4C1 October 30 to December 30, 2002 2,214 Smokers
4C2 May 16 to September 28, 2003 2,196 Smokers and Quitters
4C3 June 3 to December 27, 2004 2,108 Smokers and Quitters
4C4 October 10, 2005 to January 31, 2006 2,029 Smokers and Quitters
4C5 October 11, 2006 to February 17, 2007 2,022 Smokers and Quitters
4C6 September 21, 2007 to February 12, 2008 2,015 Smokers and Quitters
4C7 October 25, 2008 to July 28, 2009 1,846 Smokers and Quitters
4C8 English: July 13, 2010 to April 20, 2011
French: July 13, 2010 to June 24, 2011
1,581 Smokers and Quitters
4C9 August 28, 2013 to Oct 31, 2014 1,592 Smokers and Quitters

Survey Mode: Web Survey

Wave Survey Dates Survey Sample
English: July 7 to November 30, 2016               
French: September 8 to November 30, 2016
3,828 Smokers, Quitters, and Nicotine Product Users
4CV2 March to June 2018 3,894 Smokers, Quitters, and Nicotine Product Users
4CV3 Anticipated February 2020 3,800* Smokers, Quitters, and Nicotine Product Users
* Target sample size

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Canada Contact Information

Partner Institutions

Janine Ouimet, Project Manager (4CV Project)
Thomas Agar, Project Manager (JCH Project)
Anne Quah, Research Scientist
Geoffrey Fong, Principal Investigator