This report presents initial findings on cross-country differences on key indicators of the effectiveness of health warnings across 19 countries of the ITC Project. A primary objective of the ITC Project, and of this report, is to disseminate findings on the effectiveness of health warnings to policymakers and other public health stakeholders to promote strong evidence-based policies on labelling and packaging, as required by article 11 of the FCTC.

This report has also been translated in Chinese.