Ron Borland

Ph.D.

Principal Investigator, ITC Four Country and ITC Four Country Smoking and Vaping, Australia

Professor of Health Behaviour, School of Psychology, Deakin University, Australia

Dr. Ron Borland was one of the instigators of the ITC Project. His main roles in the project are as a Chief Investigator, developing the Four Country and SEA (Malaysia and Thailand) Surveys.

Dr. Borland has an international reputation for his research in the areas of smoking cessation and policy evaluation. His current major interests outside the ITC project include the development of a rational comprehensive regulatory framework for tobacco, the development and improvement of mass-disseminable smoking cessation interventions, particularly quitlines and internet-deliverable services. He has written a book that develops a comprehensive theory of hard to maintain behaviour change (CEOS theory) based on his experiences with the challenges of tobacco control.

Institution Link: https://www.deakin.edu.au/