Ron Borland

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Ph.D.

Principal Investigator, ITC Four Country, Australia

School of Psychological Sciences, University of Melbourne, Australia

Dr. Ron Borland was one of the instigators of the ITC Project. His main roles in the project are as a Chief Investigator, developing the Four Country and SEA (Malaysia and Thailand) Surveys.

Dr. Borland has an international reputation for his research in the areas of smoking cessation and policy evaluation. His current major interests outside the ITC project include the development of a rational comprehensive regulatory framework for tobacco, the development and improvement of mass-disseminable smoking cessation interventions, particularly quitlines and internet-deliverable services. He has written a book that develops a comprehensive theory of hard to maintain behaviour change (CEOS theory) based on his experiences with the challenges of tobacco control.

Institution Link: https://www.deakin.edu.au/

International Tobacco Control (ITC) Policy Evaluation Project
Department of Psychology
University of Waterloo
200 University Avenue West
Waterloo, Ontario, N2L 3G1 Canada

Email: itc@uwaterloo.ca
Phone: +1 519-888-4567 ext. 43597

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is centralized within the Office of Indigenous Relations.