ITC Project

About ITC

The International Tobacco Control Policy Evaluation Project (the ITC Project) is the first-ever international cohort study of tobacco use. Its overall objective is to measure the psychosocial and behavioural impact of key national level policies of the WHO Framework Convention on Tobacco Control (FCTC). The ITC Project is a collaborative effort with international health organizations and policymakers in 29 countries so far, inhabited by >50% of the world's population, >60% of the world's smokers, and >70% of the world's tobacco users. In each country, the ITC Project is conducting prospective cohort surveys to assess the impact and identify the determinants of effective tobacco control policies in each of the following areas:

  • Health warning labels and package descriptors
  • Smoke-free legislation
  • Pricing and taxation of tobacco products
  • Communication and education
  • Cessation
  • Tobacco advertising and promotion

    For more information on tobacco control and tobacco prevalence, please review our General Links page. For more information on the ITC Project, please see our brochure or contact:



    Geoffrey T. Fong, Ph.D.

    Department of Psychology, University of Waterloo
    200 University Avenue West
    Waterloo, Ontario, Canada
    N2L 3G1

    Email: itc@


    Available in English