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Pictorial Health Warnings in India: Why Larger Warnings Should be Implemented Without Delay


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In March of 2015, India's Ministry of Health and Family Welfare (MOHFW) announced that they are delaying implementation of larger pictorial health warnings (increasing from 40% of the front to 85% of the front and back of the pack), as was previously proposed for April 1, 2015 in the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Amendment Act, 2014, in order to hold further discussions with stakeholders. 

The ITC Project has pulled together our findings from the TCP India Wave 1 Survey in an effort to urge the Indian government to proceed with the pictorial health warning size increase. The TCP India Wave 1 Fact Sheet is available here. For a complete review of the TCP India Wave 1 Survey findings, the TCP India Wave 1 National Report is available here. ITC Project Chief Principal Investigator Dr. Geoffrey Fong sent letters highlighting findings from the TCP India Wave 1 Survey to both the Health Minister and Prime Minister of India. They are available here.