ITC Project

Geoffrey Fong receives WHO World No Tobacco Day Award

On May 31, 2013, Professor Geoffrey T. Fong of the Department of Psychology and the School of Public Health and Health Systems at the University of Waterloo, and Senior Investigator at the Ontario Institute for Cancer Research received a World Health Organization (WHO) World No Tobacco Day Award in a ceremony at the WHO Region of Americas Office in Washington, DC. 
Professor Fong is the Founder and Chief Principal Investigator of the International Tobacco Control Policy Evaluation Project (the ITC Project), which is conducting large-scale longitudinal cohort surveys of representative samples of tobacco users in 22 countries inhabited by over 50% of the world's population and over 70% of the world's tobacco users. In each country, the ITC survey is measuring the impact of tobacco control policies of the first-ever health treaty, the WHO Framework Convention on Tobacco Control (FCTC), which has been ratified by 176 countries, including Canada. These ratifying countries (known as Parties) are obligated to implement tobacco control policies such as pictorial health warnings, increases in tobacco taxes, comprehensive smoke-free laws, bans on tobacco advertising, promotion, and sponsorship, support for cessation, measures to reduce illicit trade, and product regulation. 
The ITC survey is measuring the impact of the FCTC on entire populations of tobacco users and the design of the ITC Project also permits analyses that examine how those policies are linked to behavioral outcomes such as quitting and sustained quitting among tobacco users. The ITC survey--its design and measures--is built on a conceptual model that arises from theories and empirical work in social psychology, health behaviour, health communication, behavioural economics, and other relevant scientific fields. 
Professor Fong was honoured with the WHO World No Tobacco Day Award "in recognition of his work which has been instrumental for the advancement of the implementation of the WHO Framework Convention on Tobacco Control, not only in the Region of the Americas, but also worldwide."
Related Links:
Wall Street Journal
Pan American Health Organization
World Health Organization