ITC Project

The Fifth Estate, "E-cigarettes: Welcome Back, Big Tobacco"

THE FIFTH ESTATE (Friday, October 21, 2016): Five million Canadians still smoke, and Health Canada is on the cusp of deciding how e-cigarettes should be regulated. Could e-cigarettes help wean smokers over to a safer nicotine delivery device? What will this mean for our e-cigarette industry?

Until now, e-cigarettes with nicotine have not been endorsed by Health Canada. And that's kept Big Tobacco out of the Canadian market. Will new regulations open the doors for a tarred industry to join in the e-cigarette revolution?

The Fifth Estate's Mark Kelly interviews ITC Project's Dr. David Hammond (University of Waterloo) and heads to England, a country that has taken bold steps in embracing the e-cigarette as a safer alternative, where he interviews ITC Project's Dr. Ann McNeill (King's College London) who helps him understand the complex world of the tobacco industry and how e-cigarettes are fitting in.

Watch the full video at:


About The Fifth Estate: For four decades The Fifth Estate has been Canada's premier investigative documentary program. Hosts Bob McKeown, Gillian Findlay and Mark Kelley continue a tradition of provocative and fearless journalism. The Fifth Estate brings in-depth investigations that matter to Canadians – delivering a dazzling parade of political leaders, controversial characters and ordinary people whose lives were touched by triumph or tragedy.