ITC Project

United Kingdom

In 2002, ITC launched surveys in Australia, Canada, the United Kingdom, and the United States, referred to as the Four Country (4C) Wave 1 Survey. The United Kingdom was one of the four original countries of the ITC Project, which has been active in its evaluation of the various tobacco control policies implemented, including enhanced and graphic warning labels, the 2003 tobacco advertising ban, and more. In addition, the United Kingdom has a higher rate of smokers who buy their cigarettes from independent sellers than is observed in other ITC countries, a compensatory behaviour which is of interest to researchers. The ITC Project is also monitoring the reactions and support for the new smoke-free laws in Scotland (launched along with ITC Ireland) and England. The United Kingdom signed the Framework Convention on Tobacco Control (FCTC) on June 16, 2003, and ratified the treaty on December 16, 2004.

In 2016, the ITC Project received funding to evaluate policies that regulate vaporized nicotine products (VNPs), including electronic cigarettes (e-cigarettes), at the population level by examining use and the evolution of the VNP marketplace in Australia, Canada, the United States, and England, referred to as The Four Country Smoking and Vaping Survey (4CV). More information about the tobacco and e-cigarette study is available at:



Survey Overview

Survey Mode: Telephone Survey and Web Survey

Wave Survey Dates Survey Sample
4C1 October 30 to December 30, 2002 2,401 Smokers
4C2 May 16 to September 28, 2003 2,120 Smokers and Quitters
4C3 June 3 to December 27, 2004 2,080 Smokers and Quitters
4C4 October 10, 2005 to January 31, 2006 2,043 Smokers and Quitters
October 11, 2006 to February 17, 2007
2,019 Smokers and Quitters
September 21, 2007 to February 12, 2008
2,007 Smokers and Quitters
October 25, 2008 to July 28, 2009
2,023 Smokers and Quitters
July 13, 2010 to June 24, 2011
1,325 Smokers and Quitters
February 7 to September 10, 2013
1,403 Smokers and Quitters
4C10 August 27 to December 15, 2014 1,470 Smokers and Quitters
Survey Mode: Web Survey
Wave Survey Dates Survey Sample
4CV1 (England) July 7 to November 30, 2016 4,374 Smokers, Quitters, and Nicotine Product Users
4CV2 (England) February 22 to July 9, 2018 4,939 Smokers, Quitters and Nicotine Product Users
4CV3 (England) Anticipated February 2020 4,300* Smokers, Quitters and Nicotine Product Users
* Target sample size
United Kingdom Timeline.JPG

Scotland Timeline.JPG

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United Kingdom Contact Information

Partner Institutions

Janine Ouimet, Project Manager
Anne Quah, Research Scientist
Ann McNeill, Principal Investigator
Gerard Hastings, Principal Investigator