The ITC Project has established a research platform to guide strong, evidence-based implementation of Framework Convention on Tobacco Control (FCTC) policies to:

  • Evaluate FCTC policies at the level of the individual smoker
  • Identify the determinants of effective tobacco control policies
  • Disseminate research findings to the global tobacco control community, including researchers, policy makers, and advocates.

ITC Surveys are designed to address critical issues in global tobacco control such as:

  • "Are pictorial warnings more effective than text-only warnings?"
  • "Do restrictions on advertising lead to sufficient reductions in exposure to industry marketing or must there be a total ban?"
  • "Will smoke-free laws also encourage cessation?"
  • "Do discount brands and cheaper sources lower the effectiveness of tobacco taxes?"
  • "How does effectiveness of tobacco control policies vary by income level-within countries and across countries?"